Services

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Your Situation: It's a time-honored truism that you have to know who you're talking to before you can know what to say, and that's at least as true of marketing as it is of any other form of communication. Savvy companies know this, and that’s why they conduct deep research before launching a product, service or new branding message.

Our Solution: We have experience designing and implementing all levels of primary market research, from the judiciously administered survey to the professionally moderated focus group. We also have a seasoned team of secondary researchers who can compile and issue a thoughtful market overview or SWOT analysis with lightning-fast turnaround.

Your Situation: Once you've gathered and looked over the data, the urgent question becomes, what's your next move? Like a grand master immersed in a gripping game of chess, you know a win or loss could all hinge on your next decision. But how do you know if you're making the right one?

Our Solution: That's where our strategic expertise comes in. We'll team with your top decision-makers to mull over the data collected by our researchers or yours, and we'll apply our proven strengths of strategic analysis to your marketing situation. You'll be able to make your move with full confidence and say "Checkmate!" to the competition.

Your Situation: Your company’s brand is your greatest asset. It consists not only of your products or services, but the multiplicity of associations your market has with them. The way you present your brand to your public is based on the research and strategy you've developed. Managing the multiplicity of many points of contact you have with your customers comprises the at-times gargantuan task of brand management.

Our Solution: Vivid Media Concepts is able to step in and assist you with managing that image at any point. We can help you evaluate and design your brand management strategy, whether you want comprehensive evaluation and creative re-imagining of your entire advertising campaign, or just advice from professionals on how best to promote yourself to your public at a given point in time.

Your Situation: In this image-driven society, the way your brand looks and sounds is perhaps one of the greatest determinants of whether it will succeed or fail in the marketplace. You witness this yourself every day. Some advertising messages make their way through the clutter and resonate with freshness and remain in your memory. Others never even penetrate your consciousness.

Our Solution: Our team is made up of a plethora of experienced, committed writers, graphic artists and other advertising creative professionals. They will bring their artistic expertise to the marketing strategies so carefully devised by your and/or the brand developers at Vivid Media Concepts to create unique, appropriate messages that are strategically sound. The creative materials we typically develop run the full gamut from simple print ads to website design to writing television scripts.

Your Situation: It's a known fact that the media has become increasingly fragmented. With your options multiplying so rapidly that it seems a new communication medium springs up every night, picking the best mode for disseminating your brand's message is a task that's overwhelming at best. Add to that the practical need to stretch your advertising dollars so you get the maximum exposure for each buck, and you find yourself in need of the combined skills of a media specialist and finance wiz.

Our Solutions: In the marketing industry, we have a special name for just that type of expert: the media buyer. And at Vivid Media Concept, we have experienced media buyers with proven track records. We have been able to assist our clients with media buys of all sizes, from local to national, from newspaper to TV. The one thing each of our media buys has in common, regardless of scope, is its success and our client’s resulting satisfaction.

Your Situation: Traditional advertising vehicles are not garnering the response you have seen in the past, nor delivering what you expected in ROI. You have exhausted a variety of different avenues and spent the majority of your budget, yet still have not seen the results you need.

Our Solutions: Vivid Media Concepts is not afraid to get down and dirty. We have a 'whatever it takes' attitude to help ensure successful promotions of your product or service. Regardless of budget, we'll utilize creative & innovative methods to put your product in front of the target audiences' face. Whether it's handing out flyers, hiring actors to perform a product-focused skit, chalk advertising, branded reception desk candy dishes, mobile media, or just the sponsoring and decorating of a boat for a boat parade with a company's brand... we will design and implement a way to reach your customer.

Your Situation: You have a new product, property, service or phase to launch and want to enter the market with a 'bang'. Or maybe you are just looking for some PR coverage or additional exposure to a larger number of people in a shorter period of time.

Our Solutions: VMC provides a turn-key solution including theme development, event marketing, promotion as well as event management services. Our team has experience planning, promoting and hosting small, intimate affairs to large-scale, multi-day events all within client-approved budgets.

Your Situation: You've invested a lot of time and money into marketing your product or service, so it makes sense that you'd want to make sure you're getting the best possible return on all that investment. Are your current strategies working? Has the market shifted? Is there a way you could be maximizing your brand and its exposure to greater advantage? These are the questions every business owner eventually finds herself facing.

Our Solution: Professional evaluation of the success of your marketing plan can put your mind at ease and help you plot that all-important next step. We will collect and analyze data about your market's response to your message. We can look at hard data, such as sales, or we can perform soft testing before focus groups or in the form of customer surveys.

Your Situation: Are you a new publisher or an existing publisher of a local, regional or national publication and looking to increase advertising or subscription revenue? Looking to improve the newsstand sales of the magazine? Change format from newsprint tabloid to a glossy magazine? Just need advice on a redesign? Need assistance in developing a target advertiser plan to increase the efficiency of your sales team or just need a new media kit/presentation?

Our Solutions: Due to the professional experience of VMC’s principal with a national publishers’ custom publishing division, VMC can help guide your magazine idea from conception through to distribution. Or if you have an existing publication and need to take it to the next level... from market positioning, editorial strategy, advertising plan development, redesign of the publication, manufacturing consultation to media kit development we have the expertise and team to ensure that your product is positioned in the best light.

Your Situation: You want to take full advantage of every opportunity to share your brand message, even when that opportunity takes unconventional form. Especially when you're working with a limited budget, it's crucial to seize every non-standard chance to spread the word about your company.

Our Solution: From quickie press releases to full-scale event planning, our staff is prepared to serve as your street team, jumping in to make the most of every chance to spread the positive word about your company.